First Ever NFT Collectibles By Coca-Cola on International Friendship Day


Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30, 2021. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. 
Company also tweeted about this: 


Auctioned as one lot, the collection features multi-sensory NFTs housed inside a Friendship Box (itself an NFT) packaged as a loot box, a play on the popular video game feature involving sealed “mystery boxes”:

- The Friendship Box reimagines a vintage Coca-Cola cooler as a dynamic loot box with motion and illumination enhancements, including the “living light” vortex effect that visually connects all of the NFTs. The exterior is decorated with symbols of friendship and sharing that will fade upon opening to reveal a vintage Coke vending machine. 

- The custom-designed Coca-Cola Bubble Jacket wearable is illuminated with effervescent fizz, purposely featuring a futuristic look with subtle nods to Coke’s nostalgic delivery uniforms. It also will include an unlockable version that can be worn in the Decentraland 3D virtual reality platform. Inspired by metaverse trends and utility, the jacket features the Coca-Cola color palette, fusing the metallic red of the aluminum can and caramel brown of the delicious drink.

- The Sound Visualizer illustrates the instantly recognizable sonics of enjoying a Coca-Cola: from the pop of the bottle opening and sound of the drink being poured over ice, to the unmistakeable fizz and “ahhh” that accompanies that first sip, through a “living” iteration of the iconic Coca-Cola red disc that visualizes these audio cues. 

- The Friendship Card refreshes 1948 artwork used in a set of Coca-Cola trading cards from the 1990s symbolizing friendship and refreshment. The metaverse-influenced iteration of the cards add motion, light and 3D features.  


The Coca-Cola NFT auction begins at 12:01 a.m. UTC on Friday, July 30,2021 and closes at 8 p.m. UTC on Monday, Aug. 2,2021


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